Organization Structure
AI-Integrated Operating Model · Built for RM 100M Revenue
Brand Philosophy
Brand is the biggest asset of a company.
Creating a brand is vision;
building a brand is mission.
Total Headcount
133
Across all 7 pillars · RM 100M ready
Pillars
7
Functional divisions
C-Suite
7
Executive leadership team
Go-to-Market
54
Commercial & Marketing engine
Product & Supply
22
Operations & delivery chain
Back Office
57
Finance · People · AI · Legal
Shareholders & Board of Directors
Managing Director / Group CEO
⚙️ CEO Office · Strategy · Transformation · Investor Relations · AI Council
Commercial & Channel Revenue
Chief Commercial Officer
01. Channel & Revenue Division
- Chief Revenue Director / VP Sales & Channels
Retail Channel
Pharmacy · Modern Trade · Convenience · Key Accounts
- Retail Channel Manager
- Senior Key Account Executive
- Sales Executive
Export & Distributor
International · Regional · Overseas Partners
- Export Sales Manager
- Senior Export Executive
- Export Executive
Professional Channel
Clinics · TCM · Nutritionists · Medical
- Professional Channel Manager
- Senior Medical Representative
- Medical Representative
Field Sales & Execution
Area Execs · Merchandisers · Market Coverage
- Field Sales Manager
- Senior Area Executive
- Merchandiser
02. Digital Commerce Division
- Chief Digital Commerce Director
Marketplace Commerce
Shopee · TikTok Shop · Lazada · Affiliate
- Marketplace Manager
- Senior Marketplace Executive
- Marketplace Executive
DTC Site Operations
Website Management · Subscription Products · Checkout · Conversion Ops
- DTC Operations Manager
- Senior DTC Executive
- DTC Executive
Omnichannel Experience
O2O · Customer Journey · Unified Commerce · Membership
- Omnichannel Manager
- Senior O2O Executive
- O2O Executive
Digital Growth
Performance · Conversion · Analytics · Campaigns
- Performance Marketing Manager
- Senior Growth Executive
- Growth Executive
03. Trade Marketing & Retail Excellence
- Trade Marketing & Retail Excellence Director
Trade Marketing
Channel Promotions · Retail Campaigns · POSM · Seasonal
- Trade Marketing Manager
- Senior Trade Marketing Executive
- Trade Marketing Executive
Retail Excellence
Store Audits · SOP · Visual Merch · Perfect Store
- Retail Excellence Manager
- Senior Audit Executive
- Visual Merchandiser
Promoter Management
Training · Deployment · Performance · Incentives
- Promoter Manager
- Senior Promoter Lead
- Promoter Executive
04. Commercial Operations & BI
- Commercial Operations & Analytics Director
Sales Operations
Admin · Inventory · Order Mgmt · Reporting
- Sales Operations Manager
- Senior Sales Admin Executive
- Sales Admin Executive
Commercial BI
Revenue Analytics · Channel Forecasting · Commercial Dashboards
- Commercial BI Manager
- Senior Commercial BI Analyst
- Commercial BI Analyst
Commercial Strategy
GTM · Channel Expansion · ABP · Competitive Intel
- Commercial Strategy Manager
- Senior Strategy Analyst
- Strategy Analyst
Shopper Insights
Channel Shopper Behavior · Purchase Drivers · Category · Conversion
- Shopper Insights Manager
- Senior Shopper Analyst
- Shopper Analyst
05. Sales Enablement & Product Education
- Sales Enablement Director
Sales & Promoter Training
Field Sales · Promoters · Retail Staff · Sales Coaching
- Sales Training Manager
- Senior Sales Trainer
- Sales Trainer
Product Education
Consumer Education · Practitioner Training · Retailer Product Knowledge
- Product Education Manager
- Senior Education Executive
- Education Executive
AI Integration
- Demand forecasting
- Channel performance AI
- Personalized CRM
- Dynamic pricing
- VOC analytics
- Marketplace listing AI
Marketing & Growth
Chief Marketing & Growth Officer
01. Brand Strategy Division
- Brand & Strategy Director
A. Brand Positioning
Purpose & Vision · Architecture · Value Proposition · Equity Mgmt
- Brand Strategy Manager
- Senior Brand Strategist
- Brand Strategist
B. Market Intelligence
Competitor Analysis · Market Trends · Market Size · Mapping
- Market Intelligence Manager
- Senior Market Analyst
- Market Analyst
C. Behavioral Analysis
Motivation · Purchase Journey · Segmentation · Pain Points
- Behavioral Insights Manager
- Senior Insights Analyst
- Insights Analyst
D. Trend Forecasting
Cultural Trends · Consumer Shifts · White Space · Scenarios
- Trend Forecasting Manager
- Senior Trend Analyst
- Trend Analyst
E. Product Strategy & Roadmap
Product Roadmap · Category Strategy · NPD Opportunity · Lifecycle Strategy
- Product Strategy Manager
- Senior Product Strategist
- Product Strategy Analyst
F. Regional Expansion & New Markets
Market Entry · Geographic Expansion · Partnerships Eval · Business Model Innovation
- Regional Expansion / New Market Manager
- Senior Market Entry Analyst
- Market Entry Analyst
02. Creative Studio Division
- Creative Director
A. Design
Art Direction · Graphic Design · Packaging · Brand Identity
- Art Director
- Senior Designer
- Graphic Designer
B. Video Production
Video · Photography · Production Mgmt · Post Production
- Video Production Manager
- Senior Video Producer
- Video Editor
- Photographer
C. Motion & Multimedia
Motion Graphics · Animation · Multimedia · 3D / VFX
- Motion Lead
- Senior Motion Designer
- 3D Animator
D. Brand Creative
Campaign Creative · Key Visuals · Brand Guidelines · QC
- Brand Creative Manager
- Senior Brand Designer
- Creative Producer
E. Web & App Design
UI Design · UX Design · DTC Site Design · App Design · Design Systems · Dev Vendor Liaison
- Web & App Design Manager
- Senior UI / UX Designer
- UI / UX Designer
03. Social Media & Content Division
- Head of Social Media & Content
A. Social Media
TikTok · Instagram · Facebook · Xiaohongshu · YouTube
- Social Media Manager
- Senior Social Media Executive
- Platform Specialist
B. Influencer & Creator
KOL Strategy · Creator Partnerships · Affiliate · UGC · Livestream
- KOL Manager
- Creator Partnerships Lead
- Senior Influencer Executive
C. Content Strategy
Planning · Storytelling · Calendar · Trend Monitoring · Listening
- Content Strategy Manager
- Senior Content Strategist
- Content Planner
D. Community Engagement
Audience Engagement · Community · Advocacy · Loyalty
- Community Manager
- Senior Community Executive
- Engagement Specialist
04. Performance & Digital Growth Division
- Performance & Growth Director
A. Paid Media
Meta · TikTok · Google · Marketplace · Programmatic
- Paid Media Manager
- Senior Performance Marketer
- Media Buyer
B. Growth Optimization
CRO · Landing Page · Funnel · A/B Testing
- Growth Lead
- Senior CRO Specialist
- Growth Analyst
C. Marketing Analytics
Campaign Analytics · Attribution · Marketing Dashboards · CLV Modeling
- Marketing Analytics Manager
- Senior Analytics Specialist
- Marketing Data Analyst
05. PR, Partnerships & Brand Experience Division
- PR & Brand Experience Director
A. Public Relations
Media Relations · Press & Statements · Corp Comms · Crisis Mgmt
- PR Manager
- Senior PR Executive
- Communications Specialist
B. Events & Activations
Launch Events · Brand Activations · Experiential · Roadshows
- Events Manager
- Senior Events Executive
- Activations Specialist
C. Strategic Partnerships
Brand Collabs · Strategic Alliances · Co-Marketing · Sponsorships
- Partnerships Manager
- Senior Partnerships Executive
- Sponsorships Lead
D. Reputation Management
Reputation Monitoring · Sentiment · Online Crisis · Improvement
- Reputation Manager
- Senior Reputation Analyst
- Online Reputation Specialist
06. CRM & Customer Engagement Division
- CRM & Engagement Manager
A. CRM & Lifecycle Automation
CRM Platform · Lifecycle & Nurture · Retargeting · Segmentation
- Marketing Automation Manager
- Senior CRM Specialist
- CRM Executive
B. Loyalty & Retention
Loyalty Program · Tiers & Rewards · Repeat Purchase · Retention Campaigns
- Loyalty Program Manager
- Senior Loyalty Executive
- Loyalty Program Executive
C. Customer Database & Analytics
Database Growth · Customer Data · Channel Comms (WhatsApp / SMS / Email)
- Customer Data Manager
- Senior Customer Data Analyst
- Customer Data Analyst
AI Integration
- Generative creative
- Personalized CRM
- Predictive segmentation
- Sentiment listening
- KOL fit scoring
- A/B test automation
- Trend foresight
- Reputation alerts
Operations
Chief Operating Officer
01. Product Dev, Regulatory & QA Division
- VP / Director of Product Development & Quality
A. Product Development
Innovation · Formula · Packaging · OEM · Lifecycle Mgmt
- Product Development Manager
- Senior R&D Executive
- Formulation Executive
B. Regulatory Affairs
Registration · Label & Claims · NPRA / FDA / ASEAN · Export Docs
- Regulatory Affairs Manager
- Senior Regulatory Executive
- Regulatory Executive
C. Quality Assurance
OEM Audits · QC Standards · CAPA · Supplier Quality
- QA Manager
- Senior QA Executive
- QA Executive
D. Technical & Scientific Affairs
Clinical Support · Documentation · Ingredient Validation · Training
- Technical Affairs Manager
- Senior Scientific Specialist
- Scientific Affairs Executive
02. Supply Chain & Procurement Division
- Supply Chain Director
A. Procurement
Supplier Mgmt · Contract Negotiation · Strategic Sourcing · Cost Optimization
- Strategic Sourcing Manager
- Contract Manufacturing / OEM Manager
- Senior Buyer
- Procurement Executive
B. Supply Chain Planning
Demand Planning · Supply Planning · S&OP · Production Planning
- S&OP Manager
- Senior Supply Planner
- Demand Planner
C. Supplier Performance & Risk
Vendor Evaluation · Supplier Scorecards · Risk Monitoring · BCP
- Vendor Performance Manager
- Senior Risk Analyst
- Vendor Executive
03. Inventory, Warehousing & Fulfillment Division
- Director of Fulfillment Operations
A. Inventory Control
Stock Accuracy · Reconciliation · Expiry Mgmt · Optimization
- Inventory Control Manager
- Senior Inventory Analyst
- Inventory Executive
B. Warehouse & 3PL
Warehouse Ops · 3PL Coordination · Pick & Pack · Warehouse Compliance
- Warehouse Manager
- 3PL Operations Lead
- Senior Warehouse Executive
C. Logistics & Distribution
Transportation · Delivery Planning · Route Optimization · Last-Mile
- Logistics Manager
- Senior Logistics Executive
- Distribution Coordinator
D. Fulfillment Excellence
SLA Monitoring · Order Accuracy · Cost Efficiency · Automation
- Fulfillment Excellence Manager
- Senior Fulfillment Analyst
- Process Improvement Executive
04. Customer Operations Division
- Director of Customer Operations
A. Customer Service
Inbound Support · Retailer Support · Consumer Support
- Customer Service Manager
- Senior CS Executive
- Customer Service Representative
B. Order Management
Order Processing · Returns & Claims · Escalation Handling
- Order Management Lead
- Senior OM Executive
- Order Management Executive
C. Customer Experience Operations
SLA Monitoring · CSAT Tracking · Service Improvement
- CX Operations Manager
- Senior CX Analyst
- CX Executive
05. Operational Excellence & Process Improvement Division
- Operational Excellence Director
A. Process Excellence
SOP Standardization · Workflow Optimization · Lean Initiatives
- Process Excellence Manager
- Senior Process Analyst
- Process Executive
B. Operations Analytics
Operations KPIs · Productivity Reporting · Process Insights
- Operational Analytics Manager
- Senior Analytics Executive
- Analytics Executive
C. Automation & Systems
ERP Optimization · Workflow Automation · Digital Operations
- Automation Manager
- Senior Systems Specialist
- Automation Executive
D. Continuous Improvement
Kaizen Projects · Cross-functional Improvement · Cost Efficiency
- Continuous Improvement Manager
- Senior CI Executive
- CI Executive
AI Integration
- Demand forecasting
- Inventory optimization
- Supplier scoring
- Route optimization
- CS chatbot
- Compliance scan
- Dossier drafting
- Auto SOP & Kaizen
Accounting & Finance
Chief Financial Officer
01. Accounting & Financial Reporting Division
- Financial Controller
A. General Ledger & Close
GL · Monthly Close · MFRS · Intercompany · Consolidation
- Accounting Manager
- Senior Accountant
- Accountant
B. Accounts Receivable & Credit
AR · Collections · Credit Control · Aging Mgmt
- Credit Controller
- Senior AR Executive
- AR Executive
C. Accounts Payable & Reconciliation
AP · Vendor Payments · Reconciliation · Expense Mgmt
- AP Manager
- Senior AP Executive
- AP Executive
D. Statutory Reporting & Audit Liaison
Statutory Accounts · Annual Returns · External Audit · Compliance Reporting
- Statutory Reporting Manager
- Senior Reporting Specialist
- Reporting Executive
02. Treasury & Tax Division
- Treasury & Tax Director
A. Treasury & Cash Management
Cash Positioning · Bank Relations · Payment Ops · Liquidity Mgmt
- Treasury Manager
- Senior Treasury Executive
- Cash Management Executive
B. FX & Working Capital
Foreign Exchange · Hedging · Working Capital · Banking Strategy
- FX & Risk Manager
- Senior Treasury Analyst
- Treasury Analyst
C. Tax Compliance & Filings
Corporate Tax · SST · Withholding · Transfer Pricing
- Tax Manager
- Senior Tax Specialist
- Tax Executive
D. Tax Planning & Advisory
Tax Planning · Incentives · Cross-border Tax · Advisory
- Tax Planning Lead
- Senior Tax Advisor
- Tax Advisory Specialist
03. FP&A & Business Performance Division
- FP&A Director
A. Budgeting & Forecasting
Annual Budget · Rolling Forecast · Quarterly Reviews · Variance Analysis
- FP&A Manager
- Senior Financial Analyst
- Financial Analyst
B. Financial Modeling & Planning
Long-range Planning · Scenario · Sensitivity · Modeling
- Financial Modeling Manager
- Senior Modeling Analyst
- Modeling Analyst
C. Commercial Finance
Pricing & Margin · Channel Profitability · ROI · Sales Performance
- Commercial Finance Manager
- Senior Commercial Analyst
- Commercial Analyst
D. Financial Performance Analytics
Financial KPIs · Profitability · Cost Optimization · Mgmt Reporting
- Performance Analytics Manager
- Senior Performance Analyst
- Performance Analyst
04. Internal Audit & Financial Controls Division
- Internal Audit & Controls Director
A. Internal Audit
Risk-based Audit Plan · Operational Audits · IT Audit · Audit Committee
- Internal Audit Manager
- Senior Auditor
- Internal Auditor
B. Financial Controls Framework
Control Design · SOP Testing · Process Audits · Remediation
- Financial Controls Manager
- Senior Controls Specialist
- Controls Executive
C. Financial Risk Management
Financial Risk Assessment · Mitigation · Risk Reporting
- Financial Risk Manager
- Senior Risk Analyst
- Risk Analyst
D. Fraud Prevention & Forensics
Fraud Detection · Whistleblower · Investigations · Forensic Accounting
- Fraud Investigation Manager
- Senior Forensic Specialist
- Forensic Analyst
05. Investor Relations & Strategic Finance Division
- Strategic Finance Director
A. Investor Relations
Investor Communication · Disclosures · Analyst Relations · Roadshows
- Investor Relations Manager
- Senior IR Executive
- IR Specialist
B. Capital Allocation & Structure
Capital Strategy · Funding Decisions · Cost of Capital · Dividend Policy
- Capital Strategy Lead
- Senior Capital Analyst
- Capital Analyst
C. M&A & Corporate Development
M&A Pipeline · Due Diligence · Valuation · Integration Planning
- M&A Manager
- Senior M&A Analyst
- M&A Associate
D. Strategic Projects & Business Cases
Project Mgmt · Business Case Development · ROI Validation · Post-mortem
- Strategic Projects Manager
- Senior Strategy Analyst
- Strategy Analyst
AI Integration
- FP&A copilot
- Anomaly detection
- Auto reconciliation
- Invoice processing
- Cash-flow forecast
- Fraud detection
- Tax automation
- M&A analytics
People & Culture
Chief People Officer
01. Talent Acquisition Division
- Head of Talent Acquisition
A. Recruitment & Sourcing
Active Sourcing · Headhunting · Candidate Pipeline · Agency Mgmt
- Recruitment Manager
- Senior TA Specialist
- Talent Sourcer
B. Employer Branding & Candidate Experience
Career Site · LinkedIn · Talent Campaigns · Candidate Comms
- Employer Brand Manager
- Senior Talent Marketing Specialist
- TA Coordinator
C. Onboarding & Pre-boarding
First 90 Days · Welcome Experience · Ramp-up · New Hire Surveys
- Onboarding Manager
- Senior Onboarding Specialist
- Onboarding Coordinator
02. Learning & Development Division
- Head of Learning & Development
A. Corporate L&D & Leadership Development
Leadership Programs · Manager Training · Career Pathways · Coaching
- L&D Manager
- Senior L&D Specialist
- L&D Executive
B. AI Fluency & Digital Upskilling
AI Literacy · Digital Tools Training · Copilot Adoption · Reskilling
- AI Fluency Lead
- Senior Digital L&D Specialist
- Digital L&D Executive
C. Performance Management & Succession
Reviews · Goal-Setting · Calibration · HiPo · Succession Bench
- Performance & Succession Manager
- Senior Talent Management Specialist
- Performance Executive
03. Compensation, Benefits & Payroll Division
- Head of C&B & Payroll
A. Compensation & Rewards
Salary Benchmarks · Bonus Design · Equity · Pay Reviews
- Compensation Manager
- Senior C&B Specialist
- Compensation Analyst
B. Benefits & Wellbeing
Medical · Insurance · Mental Health · Leave · Wellbeing Programs
- Benefits Manager
- Senior Benefits Specialist
- Wellbeing Coordinator
C. Payroll & HRIS
Payroll · Attendance · EPF / SOCSO / EIS · HRIS Platform · HR Data
- Payroll Lead
- Senior Payroll Executive
- HRIS Executive
04. HR Business Partnering Division
- Head of HR Business Partnering
A. HRBP — Commercial & Marketing
CCO + CMGO Support · Org Design · Talent Plans · ER Cases
- HRBP Manager (Commercial)
- Senior HR Business Partner
- HR Business Partner
B. HRBP — Operations & Supply Chain
COO Support · Org Design · Talent Plans · ER Cases · Frontline Workforce
- HRBP Manager (Operations)
- Senior HR Business Partner
- HR Business Partner
C. HRBP — Finance, Legal & Corporate
CFO + Legal + AI Orch Support · Org Design · Talent Plans · ER Cases
- HRBP Manager (Corporate)
- Senior HR Business Partner
- HR Business Partner
D. People Analytics & Insights
Headcount · Attrition · Engagement Data · Workforce Planning · Dashboards
- People Analytics Manager
- Senior People Analyst
- People Data Analyst
05. Culture, Engagement & ESG Division
- Head of Culture, Engagement & ESG
A. Culture & Values
Culture Program · Values · Behavior Standards · Rituals · Leadership Modeling
- Culture Manager
- Senior Culture Specialist
- Culture & Comms Specialist
B. Engagement & Employee Experience
Engagement Surveys · eNPS · Recognition · Internal Comms · Stay Interviews
- Engagement Manager
- Senior Engagement Specialist
- Engagement Executive
C. DEI & Belonging
Diversity Initiatives · Inclusion Programs · Equity Audits · ERGs
- DEI Manager
- Senior DEI Specialist
- DEI Coordinator
D. ESG & Sustainability
Environmental · Social · Governance · ESG Reporting · Sustainability Programs
- ESG Lead
- Senior Sustainability Specialist
- ESG Analyst
06. Administration & Workplace Division
- Head of Administration & Workplace
A. Office & Facilities
Office Management · Lease · Utilities · Vendor Management · Procurement Liaison
- Office Manager
- Senior Facilities Executive
- Facilities Coordinator
B. Workplace Experience & Events
Internal Events · Culture Rituals · Townhalls · Office Perks · Pantry
- Workplace Experience Manager
- Senior Executive Assistant
- Receptionist
C. Health, Safety & Employee Services
HSE · BCP · Travel & Fleet · Records & Documents · Employee Helpdesk
- HSE & Services Manager
- Senior Safety Officer
- Travel & Fleet Coordinator
AI Integration
- AI sourcing
- Skills matching
- Personalized learning
- Engagement sentiment
- HR copilot helpdesk
- Onboarding automation
- Performance insights
- Attrition prediction
AI Orchestration
Chief AI Officer
01. AI Strategy, Governance & Council Division
- Head of AI Strategy & Governance
A. AI Vision & Roadmap
AI Strategy · Priorities · Portfolio · ROI Tracking
- AI Strategy Manager
- Senior AI Strategist
- AI Strategy Analyst
B. AI Council & Steering
Cross-functional Council · Executive Steering · Quarterly Reviews
- AI Council Secretariat Lead
- Senior AI Program Manager
- AI Program Coordinator
C. AI Governance, Ethics & Risk
Model Cards · Ethics Review · PV / PDPA · Risk Assessment
- AI Governance Lead
- Senior AI Risk Specialist
- AI Ethics Analyst
D. AI ROI & Performance Measurement
Use-case ROI · Business Impact · Value Tracking · KPI Reporting
- AI Performance Manager
- Senior AI ROI Analyst
- AI Value Analyst
02. AI Center of Excellence Division
- Head of AI Center of Excellence
A. ML Engineering & MLOps
Shared Models · Deployment · Monitoring · Retraining
- ML Engineering Manager
- Senior ML Engineer
- ML Engineer
B. Data Science & Modeling
Predictive Modeling · Experimentation · Prototyping · Research
- Data Science Manager
- Senior Data Scientist
- Data Scientist
C. Generative AI & LLM Engineering
LLM Apps · Prompt Engineering · RAG · Agents
- GenAI Engineering Lead
- Senior LLM Engineer
- Prompt Engineer
D. AI Platform & Infrastructure
Compute · Model Registry · Feature Store · Tooling
- AI Platform Manager
- Senior Platform Engineer
- Infrastructure Engineer
03. AI Adoption & Champions Division
- Head of AI Adoption
A. AI Champions Program
Per-Division Embed · Champions Onboarding · Community of Practice
- AI Champions Program Lead
- Senior Champions Coordinator
- Champions Coordinator
B. AI Training & Enablement
Workforce Upskilling · Certification · AI Fluency · Playbooks
- AI Enablement Manager
- Senior AI Trainer
- AI Training Specialist
C. Use Case Pipeline
Intake · Prioritization · Business Case · Backlog Mgmt
- AI Product Manager
- Senior Use-Case Analyst
- Use-Case Analyst
D. Change Mgmt & Communication
Adoption Metrics · Success Stories · Internal Comms · Roadshows
- AI Change Manager
- Senior Comms Specialist
- Adoption Analyst
04. AI Products & Solutions Division
- Head of AI Products
A. Enterprise Copilots
Microsoft 365 Copilot · Claude / ChatGPT Enterprise · Internal Copilots
- Copilot Product Manager
- Senior Copilot Engineer
- Copilot Specialist
B. AI Embedded in ERP / CRM
Salesforce Einstein · SAP Joule · Workflow AI · Embedded Models
- Embedded AI Manager
- Senior AI Integration Engineer
- AI Integration Specialist
C. Customer-facing AI Products
Consumer AI Features · Personalization · Conversational UX · Recommendations
- AI Product Manager (Consumer)
- Senior AI Product Engineer
- AI UX Specialist
D. AI Automation & Agentic Workflows
RPA + AI · Agentic Processes · Autonomous Workflows · Orchestration
- AI Automation Lead
- Senior Agent Engineer
- Automation Engineer
AI Engine — Hub & Spoke
- Center of Excellence
- MLOps
- Shared models
- Embedded champions
- Copilot rollout
- AI Council
- Agentic workflows
- ROI tracking
General Counsel & Co Sec
Legal · IP · PDPA · Risk
Corporate Legal & Contracts
- Senior Legal Counsel
- Legal Counsel
- Contract Manager
- Paralegal
Company Secretary & Governance
- Senior Company Secretary
- Co Sec Specialist
Head of Intellectual Property
- IP Counsel · Trademarks
- IP Counsel · Patents
- IP Specialist
Data Protection & Privacy (PDPA)
- Data Protection Officer
- Privacy Specialist
Corporate Compliance & Regulatory Liaison
- Compliance Manager
- Senior Compliance Specialist
Litigation & Operational Risk
- Litigation Manager
- Risk Manager
- Senior Risk Specialist
AI Integration
- Contract review
- Clause extraction
- NDA generation
- Legal research
- Privacy assessment
- E-discovery
AI Integration Operating Model
A hub-and-spoke model — central AI engine under the Chief AI Officer, with embedded AI Champions in every division. Lean, governed, and scalable.
1
Centralize
ML engineers, data scientists & MLOps live under AI Orchestration — one team builds shared models, infra and platforms.
2
Embed Champions
1–2 AI Champions per division own use cases & adoption, but report to their function head — not to the CAIO.
3
Standardize Tools
Company-wide copilots — Microsoft 365 Copilot, Claude / ChatGPT Enterprise, internal copilots on top of ERP & CRM.
4
Govern via AI Council
CEO + CAIO + General Counsel review use cases, risks, ROI quarterly. PV, PDPA & advertising laws kept in scope.
ROLE LEVELS
C-LEVEL
HEAD
MANAGER
SENIOR EXEC
EXECUTIVE
Governance Principles
Commercial owns customers, channels & revenue
Marketing & Growth owns brand, social, performance & PR
Operations owns end-to-end product, supply, fulfillment, customer ops & OpEx
Finance owns accounting, treasury, FP&A, audit & investor relations
People & Admin own talent, culture & workplace
AI Orchestration runs hub-and-spoke AI engine across all functions
Legal & Co Sec independent — board accountability
QA / Reg under COO — close to manufacturing & supply